TrendyWebStories | March 17, 2025
In a bold bid to dominate the booming wellness beverage market, PepsiCo has announced its acquisition of Poppi, the Austin-based prebiotic soda brand, for a staggering 1.95billion.Thedeal,finalizedMonday,includes 300 million in anticipated tax benefits, bringing the net price to $1.65 billion. This strategic move pits PepsiCo directly against rival Coca-Cola, which launched its prebiotic soda Simply Pop earlier this year.
From Farmers’ Markets to Shark Tank Stardom:
Poppi’s story began in 2018 when founders Stephen and Allison Ellsworth started selling their apple cider vinegar-infused concoction at local farmers’ markets. Their big break came after securing an investment from Shark Tank star Rohan Oza, propelling the brand into mainstream retail giants like Whole Foods. Today, Poppi boasts a cult-like following, thanks to its low-sugar (5g), low-calorie (25 per can) formula that blends fruit juice with gut-friendly prebiotics.
Why Poppi’s a Game-Changer
- Celebrity Stamp of Approval: A-listers like Hailey Bieber, Kylie Jenner, and Jennifer Lopez have publicly raved about the brand.
- 16 Flavors to Obsess Over: From Strawberry Lemon and Watermelon to limited-edition Cranberry Fizz, Poppi caters to every palate.
- Health-Conscious Appeal: As consumers ditch traditional sodas, Poppi’s prebiotic benefits align perfectly with growing demand for functional beverages.
The Soda Wars Heat Up
With Coca-Cola’s Simply Pop entering the prebiotic arena in February, PepsiCo’s acquisition signals a fierce battle for shelf space and Gen Z loyalty. Analysts predict the gut-health soda market could triple by 2030, making Poppi a key player in PepsiCo’s portfolio.
What’s Next?
PepsiCo plans to leverage its global distribution network to expand Poppi’s reach while preserving its “craft” ethos. Will this deal fizzle or pop? Only time will tell, but one thing’s clear: the soda industry is no longer just about sugar and bubbles.
Stay tuned to TrendyWebStories.online for more updates on this fizzy takeover!
Got a favorite Poppi flavor? Share your pick in the comments! 🥤✨